<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[Cloverfield - SFist - San Francisco News, Restaurants, Events, & Sports]]></title><description><![CDATA[SFist is San Francisco's source for fun, witty, & serious news. With updates about restaurants, events, sports, politics & more, SFist reaches millions of users in California.]]></description><link>https://sfist.com/</link><image><url>https://sfist.com/favicon.png</url><title>Cloverfield - SFist - San Francisco News, Restaurants, Events, &amp; Sports</title><link>https://sfist.com/</link></image><generator>Ghost 2.12</generator><lastBuildDate>Tue, 09 Jun 2026 06:09:11 GMT</lastBuildDate><atom:link href="https://sfist.com/cloverfield/rss/" rel="self" type="application/rss+xml"/><ttl>60</ttl><item><title><![CDATA[Day Around the Bay]]></title><description><![CDATA[<ul><li>Best SF locales for a hot beef injection. [<a href="http://gridskipper.com/337922/the-best-places-to-get-meaty-in-san-francisco">Gridskipper</a>]</li><li>"'Batter is bullshit,'" says the Waffl...]]></description><link>https://sfist.com/2008/01/16/day_around_the_171/</link><guid isPermaLink="false">5c2422ab44ad066cdcf1ec21</guid><category><![CDATA[misc]]></category><category><![CDATA[Building Inspection]]></category><category><![CDATA[Cloverfield]]></category><category><![CDATA[nature]]></category><category><![CDATA[OMG]]></category><category><![CDATA[San Francisco]]></category><category><![CDATA[sf]]></category><category><![CDATA[SF Weekly]]></category><category><![CDATA[The Guardian]]></category><category><![CDATA[Weekly]]></category><category><![CDATA[Will Harper]]></category><dc:creator><![CDATA[Brock Keeling]]></dc:creator><pubDate>Wed, 16 Jan 2008 18:46:41 GMT</pubDate><media:content url="https://img.sfist.com/assets_c/2009/04/entry142748_thumb-thumb-640xauto-189918.jpg" medium="image"/><content:encoded><![CDATA[<ul>
<li>Best SF locales for a hot beef injection. [<a href="http://gridskipper.com/337922/the-best-places-to-get-meaty-in-san-francisco">Gridskipper</a>]</li>
<li>"'Batter is bullshit,'" says the Waffle Truck. [<a href="http://www.chowhound.com/topics/480036">CHOW</a>]</li>
<li>Possible Racist comments, Department of Building Inspection's Gus Fallay busted for bribery, and Will Harper. [<a href="http://sfweekly.com/2008-01-16/news/building-a-case-for-a-comeback/">SF Weekly</a>]</li>
<li>Last night's EFF party--clearly the aid of lacking fluffy white caterpillars--was a potpourri of San Francisco cliches. (You heard us, <em>potpourri</em>.) [<a href="http://valleywag.com/345818/eff-party-celebrates-san-francisco-cliches">Valleywag</a>]</li>
<li>Is it that time already? Oy. The Guardian's endorsements. [<a href="http://www.sfbg.com/entry.php?entry_id=5430&amp;volume_id=317&amp;issue_id=335&amp;volume_num=42&amp;issue_num=16&amp;l=1">SFBG</a>]</li>
<li>OMG, the Vicodin martini! Give it. Now. [<a href="http://jameth.livejournal.com/3798951.html">Nature abhors a vacuum</a>]</li>
<li>Hartlaub loves Cloverfield. (Well, this man isn't out of his seat, but he's applauding, so...yeah.) [<a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/01/16/DD3EUG3C0.DTL">SFGate</a>]</li>
<li>Valencia and 26th Street remains closed due to broken water main. Eh, no one really ventures beyond 24th Street. Just kidding. Sort of. [<a href="http://www.examiner.com/a-1162485~26th_and_Valencia_to_stay_closed_through_rush_hour.html">Examiner</a>]</li>
</ul><br>]]></content:encoded></item><item><title><![CDATA[Week Around the -Ists]]></title><description><![CDATA[<ul><li>Londonist pondered who might be the <a href="http://londonist.com/2008/01/london_eye_seek.php">next sponsors of the London Eye</a> and whether or not readers would be willing to donate £1,000 ...]]></description><link>https://sfist.com/2008/01/13/week_around_the_21/</link><guid isPermaLink="false">5c242ac044ad066cdcf61e1a</guid><category><![CDATA[misc]]></category><category><![CDATA[Adrian Fenty]]></category><category><![CDATA[Ass Burn Hot Sauce]]></category><category><![CDATA[Austinist]]></category><category><![CDATA[Big Daddy]]></category><category><![CDATA[Boston]]></category><category><![CDATA[Bronson Arroyo]]></category><category><![CDATA[Chicagoist]]></category><category><![CDATA[Cleveland]]></category><category><![CDATA[Cleveland Indians]]></category><category><![CDATA[Cloverfield]]></category><category><![CDATA[contest]]></category><category><![CDATA[DCist]]></category><category><![CDATA[District]]></category><category><![CDATA[D\.C\. Council]]></category><category><![CDATA[entertainment district]]></category><category><![CDATA[Gothamist]]></category><category><![CDATA[Greg Long]]></category><category><![CDATA[Hot]]></category><category><![CDATA[Indians]]></category><category><![CDATA[LAist]]></category><category><![CDATA[London]]></category><category><![CDATA[London Eye]]></category><category><![CDATA[Londonist Eye]]></category><category><![CDATA[Matt Reeves]]></category><category><![CDATA[Mavericks]]></category><category><![CDATA[Mavericks Surf Contest]]></category><category><![CDATA[Mayor]]></category><category><![CDATA[Mayor Adrian Fenty]]></category><category><![CDATA[New Hampshire]]></category><category><![CDATA[New York]]></category><category><![CDATA[Phillyist]]></category><category><![CDATA[Presidential Election]]></category><category><![CDATA[Red Sox]]></category><category><![CDATA[San Clemente]]></category><category><![CDATA[Shanghaiist]]></category><category><![CDATA[Texas]]></category><category><![CDATA[the city]]></category><category><![CDATA[this week]]></category><category><![CDATA[Torontoist]]></category><category><![CDATA[Trevi Biles]]></category><category><![CDATA[voting]]></category><category><![CDATA[voting rights]]></category><dc:creator><![CDATA[Brock Keeling]]></dc:creator><pubDate>Sun, 13 Jan 2008 10:04:32 GMT</pubDate><media:content url="https://img.sfist.com/assets_c/2009/04/entry142090_thumb-thumb-640xauto-189356.jpg" medium="image"/><content:encoded><![CDATA[<ul>
<li>Londonist pondered who might be the <a href="http://londonist.com/2008/01/london_eye_seek.php">next sponsors of the London Eye</a> and whether or not readers would be willing to donate £1,000 each for a Londonist Eye.</li>
<li>Shanghaiist was shocked to find a <a href="http://shanghaiist.com/2008/01/10/shanghai_media_1.php">cameltoe</a> in the city's only English-language paper. </li>
<li>Gothamist believed that a writer who wanted pre-gentrified gritty New York and <a href="http://gothamist.com/2008/01/07/when_looking_fo.php">ended up getting beaten up during a mugging</a> learned his lesson.</li>
<li>DCist <a href="http://dcist.com/2008/01/08/something_big_i.php">followed Mayor Adrian Fenty and the D.C. Council to New Hampshire</a>, where they helped introduce a bill that would signal that state's support of voting rights for the District.</li>
<li>Torontoist  learned a brand new threat this week, thanks to a police officer who pulled over a driver in the city's entertainment district and told him––actually––<a href="http://torontoist.com/2008/01/you_tased_me_br.php">"I'll break your fucking ponytail."</a> Oh, and then they tased him.</li>
<li>SFist witnessed (and predicted) San Clemente's <a href="http://www.maverickssurf.com/Contest/Default.aspx?id=108">Greg Long winning this year's Mavericks Surf Contest</a>.</li>
<li>LAist reported on everything you wanted to know about this year's most anticipated movie, Cloverfield, <a href="http://laist.com/2008/01/09/laist_interview_88.php">as told by director Matt Reeves</a>.</li>
<li>Bostonist watched as Bronson Arroyo, formerly of the Red Sox and now of the Cleveland Indians, <a href="http://bostonist.com/2008/01/07/dear_boston_i_m.php">pleaded to return to Boston--in song</a>.</li>
<li>Chicagoist saw <a href="http://chicagoist.com/2008/01/08/striking_twice.php">lightning strike twice</a>.</li>
<li>Austinist rapped about <a href="http://austinist.com/2008/01/11/triller_cleanin.php">Texas rap</a>.</li>
<li>Houstinist interviews <a href="http://houstonist.com/2008/01/08/interview_big_d_1.php">Big Daddy’s Ass Burn Hot Sauce founder Trevi Biles</a>.</li>
<li>Phillyist supports an end of <a href="http://phillyist.com/2008/01/08/rhymes_with_fuc.php">the city's "quack-tacular" duck tours</a>.</li>
<li>Seattlest <a href="http://seattlest.com/2008/01/10/presidential_ro_1.php">discussed this year's presidential election</a> with some top-notch political writers.</li>
</ul>]]></content:encoded></item><item><title><![CDATA[Thanks to This Week's Advertisers]]></title><description><![CDATA[We would like to take a moment to thank this week's advertisers on SFist.]]></description><link>https://sfist.com/2007/12/28/thanks_to_this_17/</link><guid isPermaLink="false">5c24304244ad066cdcf8efea</guid><category><![CDATA[misc]]></category><category><![CDATA[art]]></category><category><![CDATA[Art Museum]]></category><category><![CDATA[Asian Art Museum]]></category><category><![CDATA[Busted Tees]]></category><category><![CDATA[City]]></category><category><![CDATA[Cloverfield]]></category><category><![CDATA[JJ Abrams]]></category><category><![CDATA[Museum]]></category><category><![CDATA[New York]]></category><category><![CDATA[New York City]]></category><category><![CDATA[sf]]></category><category><![CDATA[SF Dish]]></category><category><![CDATA[Stylized Sculpture]]></category><category><![CDATA[this week]]></category><dc:creator><![CDATA[tien mao]]></dc:creator><pubDate>Fri, 28 Dec 2007 16:00:00 GMT</pubDate><content:encoded><![CDATA[<p>We would like to take a moment to thank this week's advertisers on SFist.<br>
</p><ul>
<li>
<a href="http://altfarm.mediaplex.com/ad/ck/5626-54322-10828-0?mpt=86249617" rel="nofollow">Cloverfield</a>, the new JJ Abrams movie where a skyscraper-sized monster descends upon New York City. In theaters on 1/18. <br>
</li>
<li>
<a href="http://st.blogads.com/626320592/50941881/click?d=http%3A%2F%2Fad.doubleclick.net%2Fclk%3B152788819%3B19223857%3Bz" rel="nofollow">SF Dish</a>, where AMEX cardmembers can dish about restaurants. <br>
</li>
<li>
<a href="http://www.gothamistllc.com/adserver/adclick.php?bannerid=658&amp;zoneid=99&amp;source=&amp;dest=http%3A%2F%2Fwww.asianart.org%2Fstylizedsculpture.htm" rel="nofollow">Stylized Sculpture</a>, at the Asian Art Museum.<br>
</li>
<li>
<a href="http://www.hoovers.com/free/" rel="nofollow">Hoovers</a>, where you can find company information for free.<br>
</li>
<li>
<a href="http://clk.atdmt.com/BTS/go/gthmcbs70010000020bts/direct/01/" rel="nofollow">Busted Tees</a>, they're having a nostalgia sale - 12 shirts for $12 each.</li>
</ul><br>
If you're interested in advertising on SFist or any other site in our network, check out <a href="http://www.gothamistllc.com/mediakit/">our online mediakit</a>.]]></content:encoded></item><item><title><![CDATA[Cloverfield Movie: Viral Marketing Infects San Francisco ]]></title><description><![CDATA[Viral marketing returns to our sidewalks.]]></description><link>https://sfist.com/2007/12/21/cloverfield_mov/</link><guid isPermaLink="false">5c242e2c44ad066cdcf7e1d8</guid><category><![CDATA[Arts & Entertainment]]></category><category><![CDATA[Cloverfield]]></category><category><![CDATA[Jennifer Garner]]></category><category><![CDATA[Jim Herd]]></category><category><![CDATA[NBC]]></category><category><![CDATA[Paramount]]></category><category><![CDATA[Paramount Studios]]></category><category><![CDATA[Pics]]></category><category><![CDATA[San Francisco]]></category><category><![CDATA[viral marketing]]></category><category><![CDATA[web sites]]></category><dc:creator><![CDATA[Jim]]></dc:creator><pubDate>Fri, 21 Dec 2007 11:12:40 GMT</pubDate><media:content url="https://img.sfist.com/assets_c/2009/04/entry139166_thumb-thumb-640xauto-186841.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://img.sfist.com/assets_c/2009/04/entry139166_thumb-thumb-640xauto-186841.jpg" alt="Cloverfield Movie: Viral Marketing Infects San Francisco "><p>Well actually, it appears Paramount DID learn from past transgressions, as these chalk markings we saw being put down all over the place will come off pretty easily. But this kind of approach doesn't work at all anyway. You're not going to check out the <a href="http://www.youtube.com/watch?v=IvNkGm8mxiM&amp;feature=related">offical trailer</a> or the affiliated, clue-laden <a href="http://tidowave.com/">fake web sites</a> (some, like Slusho.jp <a href="http://www.slusho.jp/">written partially in Japanese)</a>. You're not even going to look at the crossover promotion they've got going on  featuring <a href="http://www.youtube.com/watch?v=epVFwDln8Nw&amp;feature=related">pouty spy Jennifer Garner</a>. Nobody in San Francisco is ever going to respond to this kind of tactic. <a href="http://www.yelp.com/topic/san-francisco-the-most-recent-cloverfield-trailer">We're above that kind of thing</a>. </p>

<p>So, Paramount, take your chalk bag and go home! Just start heading south and you'll find <a href="http://sfist.com/2007/10/02/sfist_mail_the.php">the 101</a> in no time. Or just wait around for the <a href="http://sfist.com/2007/12/19/day_around_the_157.php">High Speed Rail</a>. Either way.   </p><i>Alias</i>]]></content:encoded></item><item><title><![CDATA[For Your Viral-Marketing (Dis)Pleasure: <em>Cloverfield</em>]]></title><description><![CDATA[The cherished <a href="http://laughingsquid.com/1-18-08-cloverfield-trailer-mystery/">Scott Beale</a> brought to our attention the following bit of, well, awesomeness. We know, we know -- we’re no lon...]]></description><link>https://sfist.com/2007/07/10/and_now_for_you/</link><guid isPermaLink="false">5c24337944ad066cdcfa9753</guid><category><![CDATA[Arts & Entertainment]]></category><category><![CDATA[City]]></category><category><![CDATA[Cloverfield]]></category><category><![CDATA[dance]]></category><category><![CDATA[film]]></category><category><![CDATA[JJ Abrams]]></category><category><![CDATA[movies]]></category><category><![CDATA[New York]]></category><category><![CDATA[New York City]]></category><category><![CDATA[Scott Beale]]></category><category><![CDATA[trailer]]></category><category><![CDATA[Transformers]]></category><category><![CDATA[viral marketing]]></category><dc:creator><![CDATA[Brock Keeling]]></dc:creator><pubDate>Tue, 10 Jul 2007 17:57:33 GMT</pubDate><content:encoded><![CDATA[<p>The cherished <a href="http://laughingsquid.com/1-18-08-cloverfield-trailer-mystery/">Scott Beale</a> brought to our attention the following bit of, well, awesomeness. We know, we know -- we’re no longer supposed to fall for ultra-annoying viral marketing bullshit. And producer <a href="http://www.imdb.com/name/nm0009190/">JJ Abrams</a> finally lost us. (Heh. Yeah. Sorry.) And, no, we have yet to see <em><a href="http://www.sfbg.com/entry.php?entry_id=4065&amp;catid=4&amp;volume_id=254&amp;issue_id=305&amp;volume_num=41&amp;issue_num=41">The Transformers</a></em>, for which this clip is said film's trailer. But we're tired of doing the dance, so we give in, modern marketing scheme. And after several viewings, we can’t stop watching and wondering what the root cause is for this steroidal rage on poor, brittle New York City. Happy now?</p>

<p>Behold:</p>

<p><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/KQWFOgvPE20">
<param name="wmode" value="transparent">
<embed src="http://www.youtube.com/v/KQWFOgvPE20" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></object></p>

<p><em>Conspiracy theories after the jump.</em></p>]]></content:encoded></item></channel></rss>